True Blood wants your blood.

Why didn't anyone do this sooner?!

The publisher of the Charlaine Harris' Sookie Stackhouse books, which the True Blood TV series is fashioned after has decided to partner up with the New Zealand Blood Services to promote donations to the younger, juicer masses.

Of course there's the question if this is tasty, I mean, tasteful. Also if it will draw more fleshies to the feast. But it can't hurt to try.

They've re-released the first of the series' books with an on-cover sticker promoting blood donation.

Also they will have a feature a message encouraging blood donation in the re-runs of the show. I'd love to see how they do those. Gore. It's always an awesome way to sell a PSA.

They almost ditched the whole plan because virtually the same week that they were going to head the promotion, there was an attack in Mt. Victoria where a man was left unconscious when 3 people had bit him, 2 drawing blood. But they though, hell, it's a one-off, let's go ahead with it.

They need new blood, literally to fuel this worthwhile service, and I think it's a fun and quirky way to hook in the kids.

Maybe Twilight can do a cross promotion next with collection...oh, I don't know. The tears of lame emo kids, or sparkles for the underprivileged unicorns.

Yeah. They'd be good for that.